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From crisis to comeback: MADELEINE’s remarkable revival
Marcus Bindseil
May 01, 2025
3 min read
From crisis to comeback: MADELEINE’s remarkable revival
In early 2024, MADELEINE faced the challenge of relaunching its online business after insolvency. With the support of SCAYLE, growsome, and THREE.E the teams of the GOLDNER Fashion Group achieved the impossible — re-launching the online shop in just 1.5 months and regaining efficient marketing growth after 3 months.
The results?
- +115% growth in new customers during Q1 2024.
- +139% increase in orders YoY during Q1 2024.
- Revenue back to pre-insolvency levels after only 4 months
- CRR efficiency improvement of -72% in paid marketing in 2024
- +115% growth in new customers during Q1 2024
a true testament to resilience, collaboration, and innovation!
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